The print media is facing the past ten years to a crisis that forces him to rethink its industrial and economic model . If the magazines and weekly news have managed to preserve their distribution, this is not the case of the daily newspapers of general information that undergoes a decrease in sales and advertising revenue.
The proportion of French people saying read a newspaper every day and regularly paying reduced from 43% in 1989 to 36% in 1997 and 29% in 2008.
The reasons for this crisis are well known, but it is difficult to identify ways to address them. The tremendous growth of the Internet has indeed created a great ease of dissemination of information that Internet users have become accustomed to eating so free. Although steadily increasing, online advertising revenues are still far from the loss of income caused by lower sales of printed newspapers. Many formulas have been tried to create a business model.
Turning his back to the model of "all free" originally envisaged, newspaper sites are now paying an increasing share of their content. The market for touch pads seems very promising to facilitate this remuneration. But this new medium has not yet reached a mass market.
The challenges of the digital press but can not be reduced to the economic dimension. The traditional reading of the journal paper gives way, in fact, a much more interactive relationship between the Internet and the journalist whose monopoly in the manufacture of the information seems challenged. Online newspapers must reinvent themselves, innovate and find new strengths to differentiate themselves and enhance the information produced.
Contents:
- The reshaping of the landscape of the press
- The benefits of online press
- The difficult adaptation of a die and a trade
- Authors: Sarah Sauneron, Department of Social and Julien Winock, Service Monitoring and Forecasting
Press Contact:
Jean-Michel Roullé, Head of Communications
Phone: +33 (0)1 42 75 61 37 - jean-michel.roulle@strategie.gouv.fr